Trailers were originally meant to advertise films. But more and more, trailers are becoming well composed. They have their own beginning, rising actions, climax, heroes, etc.. The lines start to blend between film and the trailer for that film. Especially with the unfortunate trend of showing "the best parts" becoming more and more prevalent.
Take a look a few of these.
Super 8: http://www.youtube.com/watch?v=lfdYeGAjQH4
Super: http://www.youtube.com/watch?v=ctcURFb7XE4&feature=player_embedded
Four Lions: http://www.youtube.com/watch?v=Ew-SrlQ9tlI
Video games have the trend of making trailers that don't show footage from the game at all. Instead, they use pre-rendered (out of game) footage to lure in potential buyers. But sometimes, you get some really beautiful and unique trailers.
Dante's Inferno: http://www.youtube.com/watch?v=9rbeAGdYk_0
<Warning graphic trailer involving children and zombies. 18+ only>
This Dead Island trailer is especially poignant. There is hardly any actual game footage, and the game hasn't even finished development, but the moment I saw this, I was sold. http://www.youtube.com/watch?v=lZqrG1bdGtg
With the budget for most of these trailers in the millions, are they really just advertising? Film takes many forms, and maybe the one we least expect is right in front of us.
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