Friday, February 25, 2011

Dangerous Rhetoric Enabling

One of the more interesting side effects of the digital age is the increases in political advertisements. Anybody with enough time and some photoshop skills can whip up a campaign poster. Through in some Windows Movie Maker and you got yourself a TV-ready advertisement.

Along with self-promotion and easier distribution comes the attack advertisements. With ridiculously fast information dispersal, any fact can be twisted and manipulated into a video, slapped on the advertising circuit, and be live within a few hours.

Take this ad for example.


Pretty shady of that politician right?

Well, not really. His aide made a phone call while in the town car they were riding in. The number for the sex line is only a few digits away from the Department of Criminal Justice's. The call was terminated in under 60 seconds, and the DoCJ was called a few minutes later.

Nonetheless, the attack ad was run, and technically, everything the ad talks about is true, so it wasn't slanderous. This ad ran on local television stations. Broadcast television is typically targeted towards a lower class market, and in this case, hopefully a market that won't bother fact checking their political ads.

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